How eMarketer Estimates Spending on US Mobile...
How eMarketer Estimates Spending on US Mobile Advertising | @scoopit http://t.co/FQVsU0HBa4
June 29, 2013
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How eMarketer Estimates Spending on US Mobile A...
How did eMarketer create its estimate for US mobile advertising spending in 2013? By collecting and analyzing more than 400 data points from over a hundred research sources, building multiple models for companies, ad formats and overall market size.
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